[Superman]

MBAtarga is right, so I will just add my anecdotal perspective. I got mine at Costco. The devices they sell are top notch, at a price far lower than you will find elsewhere. Also, the hearing analysis and fitting is free, as is the excellent ongoing cost-free service you always get at Costco. And when I say 'hearing analysis' I mean your hearing aids are custom programmed to address your personal unique hearing loss profile. Choice of colors. I picked a sort of silver because that is the color of my hair. My hair is longish and people never notice the devices.

My Costco guy recommended the Rexton devices. The app allows you to adjust some things. For example, at a restaurant you can tell the devices to ignore sounds coming from anywhere except right in front of you. You hear your dinner friend very clearly above the din. About $1600, as I recall. I couldn't be happier.