[Dantilla]

A good dealer:

My dad was a Chevy guy.
Every couple years either buying a car for mom, or a new pickup for himself.
He bought several from the same guy. They discussed what options dad wanted, and then the salesman gave two numbers: "List price for that is $xxxx, I can sell it to you for $yyyy", which was always a substantial discount.
Done. No need to negotiate back and forth.

He was "Salesman of the Month" every month. I was at the parts counter late one afternoon, and chatted with him a bit, as other sales guys were leaving.
"Goodnight, Jerry"
"See ya tomorrow, Jerry"

He said being top sales every month is easy.
Most arrived early and twiddled their thumbs waiting for customers, then left the dealership around 5 pm. That's right when people start coming, right after work.
Jerry would get there late morning, and sometimes be the only one there in the evening.
That's when most of his sales closed.

Hard to find a good guy like that.
Instead of screwing people for the last nickel, why not build a list of repeat customers?