[unclebilly]

This is timely.

We met with some realtors on Friday about listing one of our rental properties. They are a husband - wife team in their late 40s - early 50s.

I asked them who the target audience was for this 1957 1000 sqft bungalow.

They said, you know maybe a first time home buyer or a flipper. Then went on to try to convince us to list it low.

I asked them how they market to millennials and first time home buyers, specifically what they do for virtual tours… they told me that this doesn’t help.

Thinking about it more, these guys don’t understand how to market to the target audience, 1st time home buyers aka millennials, so they list a property like this low so a gen x client will buy it to flip to a 1st time buyer…

They won’t be getting the listing.