^ I saw that yesterday and was about to share it.
Sad, although it wasn't a place I was ever going to buy anything. I remember they were selling Tyler Hamilton's used road bike. I thought, why would I want a worn out carbon team bike that he's mashed around all season?
I dunno, they did have some cool stuff. I liked the concept, even if it wasn't for me. Good eye candy.
In the same YT newsfeed there were also multiple videos of Trek being in trouble. It seems specialized dropped their prices to clear inventory a while back but trek held off, and it's coming to bite them. Saw a lot of comments chastising 8-14k bike prices getting out of hand. Even entry level pricing pushing potential new riders away.
I hope too many dominos don't fall. Worrisome. Specially for my bike shop owner friends. Also the small boutique builders/ companies. I want people like that to do well.