[Robert Coats]

warning: pun ahead

Henry Ford gets a phone call from an excited trio of Jewish brothers who invite him to come and see their new invention. "It will change cars forever" they state. Now Henry is well-known to dislike Jews, but he decides to investigate their claims anyway. He meets them at a warehouse in July, and they take him inside where a lone Model A sedan is sitting. One of the brothers invites Henry to join him inside the car, and only after a few minutes, the car becomes hot and uncomfortable. "Damn it man, show me your invention!" bellows Henry, so the guys starts the car and presses a button on the dashboard. Instantly, cool, dry air fills the interior, and a big smile comes over Henry's face. He realizes this is a great invention, so the talks begin. The brother starts off:
"We want $500,000 for the patent."
"No way" says Henry.
"Okay, how about $400,000 then?"
"Nope. Too expensive."
"Well, my final offer is $300,000, BUT, you have to include me and my brother's names on every car!"
Henry thinks for a moment, then agrees to the deal.

So, to this very day, you look on the dash of any Ford vehicle, and you'll see the names "HI, MAX and NORM.