[sc_rufctr]

Legit term... It now has its own Wiki page.

Examples

Airbnb

Once a disruptor competing with established hotel chains, Airbnb now charges nightly rates exceeding those of existing hotels.[16] This is a direct result of Airbnb now charging customers and hosts a mark-up of over 45% in service fees on transactions that use the online platform.[citation needed]

Facebook has become almost unusable.

Facebook
See also: Criticism of Facebook

According to Doctorow, Facebook offered a good service until it had reached a "critical mass" of users, and it became difficult for people to leave because they would need to convince their friends to go with them. Facebook then began to add posts from media companies into feeds until the media companies too were dependent on traffic from Facebook, and then adjusted the algorithm to prioritise paid "boosted" posts. Business Insider agreed with the view that Facebook was being en****tified, adding that it "constantly floods users' feeds with sponsored (or 'recommended') content, and seems to bury the things people want to see under what Facebook decides is relevant".[19] Doctorow pointed at the Facebook metrics controversy, in which video statistics were inflated on the site, which led to media companies over-investing in Facebook and collapsing. He described Facebook as "terminally en****tified".[6]