[Reg]

In the early mid 90s around here to run a single 30 sec ad on the 6 o’clock news was $500. Around 500,000 people in the viewing area (estimate).

Same thing with the newspapers. I told them time and again half the cost of ads and get 2-3x as many. Then you have a large customer base - not a shrinking one. Still costs $$ to produce a paper or newscast regardless.

Now look where they are or are headed.