The news business is like any other business , balance incoming $$$ vs outgoing $$$ . So if a small market on air personality max salary is 100k ( made up example ) and they hit that max now what ? If you want to potentially make more $$$ you get a job in a larger market . Really no different than any other job .
I am 1 hour north of Atlanta so we are fortunate to have a variety of news channels . All are pretty good in my opinion but we do have a favorite . Obviously all are competing for the same audience . If you become stale or too controversial or too much on air talent turn over that will affect the end product . Not an easy game to play .
Then add the internet with endless streaming capabilities, that certainly eats into viewership . And everyone has the same issues to determine ........... what is real vs fake . Everyone has a different opinion on that . And that landscape can change in a heartbeat. Glad I'm not in the business
