If I know the business and it's a big well known chain, then I'll use the unsubscribe. If I was getting unwanted emails from Starbucks, Home Depot, CVS, I wouldn't hesitate to unsubscribe. (assuming I was sure that's where the emails were coming from).
If I don't know the vendor, then I usually just mark them as junk and/or block the sender.
Unfortunately, by looking at the URL, it's really hard to tell, because almost all of the folks that have "unsubscribe" links, outsource that action to third party companies. So if you were going to unsubscribe to Home Depot emails, the link may or may not be to a Home Depot URL.
Here's a few examples of valid unsubscribe URLs from emails.
Big companies that have their own page.
HD unsubscribe
https://page.mg.homedepot.com/
Bose unsubscribe
https://click.email.bose.com/
Amazon unsubscribe
https://www.amazon.com/gp/r.html
Bosch home appliances unsubscribe
https://smc-link.s4hana.ondemand.com/eu/data-buffer/sap/public/cuan/
LLBean unsubscribe
https://e.e4.llbean.com/
Smaller companies that outsource the "unsubscribing" to someone else.
Unsubscribe from a company that I've done business with "Palouse"
https://nyn.soundestlink.com/contactsPreferences/v2/unsubscribe/
Quote:
Originally Posted by GH85Carrera
The only time unsubscribe is valid is a major retailer. If it came unsolicited, just mark it spam and move on. If it came from a company you use and is some ad, then unsubscribe.
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Exactly that.
__________________
Steve
'08 Boxster RS60 Spyder #0099/1960
- never named a car before, but this is Charlotte.
'88 targa

SOLD 2004 - gone but not forgotten