https://media.ford.com/content/fordmedia/fna/us/en/news/2025/01/03/fourth-quarter-full-year-sales.html
Ford Motor Company U.S. retail sales gain 17% in Q4, driving full-year 2024 retail gains of 6% - twice the rate of the estimated overall retail industry
Total Ford electrified vehicle sales (hybrid, plug-in hybrid and electric) hit a record 285,291 this year – up 38%, outselling GM and Stellantis’ electrified vehicles for the full year
Ford No. 1 in hybrid trucks with an estimated 76% segment share and No. 2 U.S. electric vehicle brand
F-Series remains America’s best-selling truck for 48th straight year
Lincoln delivers best annual retail sales in 17 years
Ford Pro Intelligence software platform subscriptions, based on end-of-quarter estimates, up about 27% year-over-year
Entering 2025, Ford bolstered its vehicle inventory to help offset the impact of expected supply reductions during plant changeovers for key product launches, including the new Expedition, Navigator and Bronco. The move reflects Ford’s strategy to keep its product lineup among the freshest in the industry for customers and dealers.
Strong Bronco, Expedition Sales; Explorer – America’s Best-Selling Three-Row SUV
For the year, Ford Explorer sales totaled 194,094 SUVs making it America’s best-selling three-row SUV. Sales of Ford’s Expedition were up 6% on sales of 78,035, with the all-new Expedition ready to launch in Q1 of 2025.
For the year, overall Ford SUV sales totaled 771,042; Bronco family totaled 233,873 for the year with a strong year-end performance with Q4 sales up 38% on 62,568 Broncos and Bronco Sports sold.