[Shaun @ Tru6]

Companies I've started with life goal of creating a philanthropically focused for-profit company that changed culture

Modern Dad magazine, 3 years, loss every year, 67K circulation, never got the millions needed to get it to the next level, for good reasons. It was extremely fun and rewarding.

FirstTime Dad magazine, 2 years, 1.1 million circulation, poised for profitability in year 3, we sold it instead, that was a mistake

G9Girl, tween girls clothing with magazine and attempt at social media when it was in its infancy, main thrust of clothing and media was building girls self-esteem, 2.5 years, not profitable, partner quit, Bloomingdales said I should do boys

Traveler Kids boys clothing, 10 years, on and off profitability due to constant production problems with Indian manufacturing, sold it to start a women's couture line

Started Tru6, now 9.5 years, as a cash flow vehicle for a 2 year development cycle of the couture line, immediately profitable, took 4 years to develop critical attributes of the couture line resulting in 2 patents, might start that in 2026 depending on what happens with some special projects this year.