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May I ask how you prepare a cup of that coffee for yourself? Black?
And I think that cost is probably fair.
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I do pour overs, French press or AeroPress... Usually since I'm only making one cup its Aeropress.
I see Peets in the supermarket for $13-14/12oz = $1.16/oz
The roaster I usually go to prices vary from $18-75/16oz, the beans I just picked up
$24/16oz $1.5/oz... So I pay a bit more for coffee roasted locally, by a small family owned business...
The owner of Georgios... travels few time a year to coffee producing regions to source beans... I like Peets... but I like supporting a local business better.