[Rick Lee]

Joe is a marketing genius. He gets no airplay, has no hit songs, no album sales, but he charges top dollar for concert tix and sells out everywhere. And then there's the merch. I have a buddy who spent $2k for him his and his wife to go to the show and then bought an autographed guitar after the show. Not knocking Joe at all. I've chatted with him and he was very cool. Killer player too. And good on him for making a bundle of money.