[Deschodt]

Side topic: explain Cadillac's entry to me ?

That brand basically does 3 things:
- Sedans only septua-octogenarians buy
- 2x Cool sporty sedans that absolutely No-one buys despite years of great reviews
- Escalades for rappers and drug dealers

Which of these (or new) demographics will associate Cadillac and F1 and buy more cars as a result?

On top of which they will run a Ferrari engine - you could argue that chassis wise, F1 and street have nothing in common and are a hard sale, but at least engine wise you can use that marketing... not here.. Ferrari ! (look cadillac can't make engines)

Bonus: they hired 2x identical drivers (safe, older, experienced) and ignored the commercial attraction of a competent american name (herta, Rossi, or Palou for the interest in the indy cross over). Neither of these has any experience with Ferrari engines BTW (merc and honda).

I do not get it, what's the end game? If it's image, zero connection, why not use a more popular brand of the group then? Chevrolet ? Corvette signage, get folks excited? Do they think anyone's gonna go buy more Escalades ?