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Cadillac has been reinventing themselves for some time. Their V series would have been unthinkable three decades ago. Now those in the know are aware that Cadillac has some interesting cars. Those are the folks they want. Participation in F1 should spread that message. They don't want to rely on their demographic of the 70s and 80s. There's no future there.
Of course there's risk, but so were the V cars.
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Best
Les
My train of thought has been replaced by a bumper car.
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