[masraum]

I'm finding it weird that so many of you don't remember when Fram was a well regarded name.

Per Google AI

Fram oil filters had a good reputation during their early history and have improved their quality significantly since being sold by Honeywell in the mid-2000s
. Today, some of their higher-end products, like the Ultra Synthetic line, are considered among the best filters on the market.
History of Fram's reputation

Early days (1930s–1970s): Fram was a leading brand in automotive filtration, known for innovation and quality. The brand entered the racing business in the late 1960s. The "You can pay me now, or pay me later" ad campaign debuted in 1971, capitalizing on its trusted brand name.
Decline in the 1990s and 2000s: The brand's reputation suffered after being acquired by multiple owners, including Honeywell. Fram was criticized for using cheaper materials in budget filters, such as cardboard end caps and flimsy anti-drainback valves, which led to quality control issues. The "Orange Can of Death" nickname emerged from these concerns.
Acquisition and modern improvement (mid-2000s–present): Following its acquisition by a private equity group around 2006, and later by Trico, Fram invested in improving quality. The company secured new OEM contracts and developed high-quality filters like the Ultra Synthetic line.