[ant7]

I still have the memory of being in school at around 12 years old [this would have been late 1970's] and what drove into the car park one morning almost took my breath away, it was an off white 911 coupe driven by one of the teachers!
Ant.

Originally Posted by montauk

I think you may be starting out with a bit of a strawman. Porsche has always been positioned as an upmarket brand, not really “for the rest of us.” They’ve never been priced like cars that any hard‑working enthusiast could easily afford. For example, my 1980 911SC cost $34,000 when new, while the average U.S. worker’s salary was under $15,000 a year. By contrast, new MGs and Triumphs were around $10,000 at the time—less than a third of the cost of the 911.

As for the idea that Porsche has been hiking prices out of line with history, I’m not sure that’s the case. That same $34,000 in 1980 translates to about $130,000 in today’s dollars, which is right in line with the price of a new 911. Average annual salaries today are around $64,000, so the relationship between income and Porsche pricing hasn’t really changed all that much.