Quote:
Originally Posted by plexiform
It really does feel like Porsche has forgotten about their biggest fans.
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Quote:
Originally Posted by eflight
Porsche never really was a company that actually cared about sports car enthusiasts. No different than any other car company.
They are simply a company that sold cars. They made different cars depending on what the folks in the marketing department told them would make a profit. They started selling expensive sedans and SUVs to make a profit when sports car sales were down.
To look back fondly and believe that Porsche cared about average middle class enthusiasts being able to buy their cars is naïve.
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Porsche is simply following the business model adopted by the other exclusive high-end car makers...selling fewer cars at high prices is ultimately more profitable than having to shift more cars at a lower price point.
Their newest target customer is one for whom price is no barrier to ownership...they want a particular vehicle and are willing & able to pay whatever it takes to get it. Still seems to be plenty of these folks around to keep makers like Ferrari, Lamborghini, Rolls Royce, Aston Martin, Pagani, Bugatti, Koenigsegg, and now Porsche, all afloat...at least for now.