Quote:
Originally Posted by rcooled
Porsche is simply following the business model adopted by the other exclusive high-end car makers...selling fewer cars at high prices is ultimately more profitable than having to shift more cars at a lower price point.
Their newest target customer is one for whom price is no barrier to ownership...they want a particular vehicle and are willing & able to pay whatever it takes to get it. Still seems to be plenty of these folks around to keep makers like Ferrari, Lamborghini, Rolls Royce, Aston Martin, Pagani, Bugatti, Koenigsegg, and now Porsche, all afloat...at least for now.
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100% correct.. hence the schadenfreude when it's starting to look bad.