[Chocaholic]

There are demographic differences to consider vs our “good ol days” also at play. With few exceptions, young people are not the gear heads we were. Cars were our toys vs video games. There were no computers or smartphones. The market for a bare bones, stick shift sports car with quirky handling and a crappy sound system are gone, save for a few of us old farts. The motorcycle industry is going through a similar evolution.

Note also that as incomes went up, so did the cost of living (inflation). If you want to measure Porsche’s price increases, do so against disposable income, not W2. Porsche tried to follow Ferrari at a time when the market was becoming distracted. Sort of the perfect storm.