Last time I checked, a gallon of decent automotive paint cost just over a brazilion dollars.
Good thing labor costs have gone down to keep things in perspective
A decent driver-quality paint job can easily cost $8k or more, $15k for higher quality (cars and coffee) paint with a show quality paint job hitting between $35k and $100k.
Heck even a top of the line earl scheib paint job can be over 2 grand, insects and all! (masking extra of course).
Just dumb.
They're going to price themselves out of business and together with stupid enviro-regulations, will be a boon for rustoleum!