[Zeke]

One thing I didn't mention was that we have had an Amazon Fresh here for a couple years. I went there 2wice. I had to go back to affirm my first impression. They are very expensive compared to the Koger/Ralph's model and Kroger is not cheap. We shop regional chains, one called Smart and Final and the other called Stater Bros. The same pack of sliced cheese, for instance, is a buck cheaper and neither one has a card or membership. Same prices for anyone.

Both are large enough to have house brands which are even cheaper. A lot of it is the exact same product with the national name, some is not.

Whole Foods does nothing for me but they do have nice produce and a lot of ready-to-go meals. Those are very expensive as well.

When it came to Amazon Fresh it was not Costco and I would have thought that would have been more the model. I really don't think they thought that through well at all.