What's interesting from a sociological perspective is most people would never consider swiping a watch from the corner jewelry store, but have no problem whatsoever stealing 100s and 1000s of $$ of Netflix, etc. I'm not judging anyone's decision, just genuinely curious. I've asked several neighbors directly and there's never really an answer, other than 'HBO and ESPN have been ripping me off for years'. Your mileage may vary