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I'm tempted to say, "Play stupid games, win stupid prizes."
But ...
They used the web in the past for profit. Are they doing it again? If they truly wanted this stuff to disappear, they would quietly take it down as best they could and speak of it no more. But this announcement sounds like it could be, "Pay more attention to us so we can monetize our "regrets" also." (call me a cynic) Add that to the people who say, "I never heard of them. I'll look them up," and this could add up to another nice payday for them.
On the other hand, does it really make a difference? Porn is so ubiquitous, their contributions could get lost in the flood by the time their kids are old enough to be shocked by it, assuming they WOULD be shocked, instead of going into the business for a quick buck themselves.
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