opps paul hawkins.
http://www.amazon.com/exec/obidos/search-handle-url/index%3Dstripbooks%26field-keywords%3Decology%252520of%252520commerce/103-8442540-1441405
hell of a book. he talks about "true cost" of an item. like the light bulb. he thinks it is wrong that a incandesent is cheaper than a compact fluor, because the ALL the cost are not associated correctly. i think that is the damn case with the hydrogen car. it reminds me of the SF city buses that advertise ZERO EMMISSION VEHICLE because it runs on electricity. what about the powerplant cranking out the juice? isnt there bad byproducts at that level?