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I am currently restoring a 1973 Porsche 914, a rare car here in Toronto. I'm new to Porsches and haven't tinkered with vehicles at all for nearly 20 years.
I have relied heavily on Pelican Parts' expertise and the expertise of the community that exists within the space of the Pelican BBS. The site itself is extremely comprehensive and wll organized. It makes available vast amounts of knowledge and expertise to potential customers. It is recognized for its excellence and customers are often referred from other places on the internet.
In my work life, I've watched the changing fortunes of .com companies and have been pondering E-commerce and web-based sales strategies for my situation. I think Pelican's business model is innovative and appropriate for its market. Pelican has created a niche for itself by providing an internet-based community that serves the internet savvy DIY porsche enthusiast. No other business comes close to Pelican in serving this segment.
The members have a sense of fraternity. Often the discussion on the BBS refers to products sold by Pelican it is BBS members -fellow enthusiasts- not paid employees who make those referrals. This low-key, low-cost sales approach is a good fit with internet culture and is understood and appreciated by the BBS members who reciprocate by placing orders.
Pelican's combination of virtual mail-order (without horrific catalog costs) and volunteer owner's group (without geographic limitations) is a winner for the market it serves and a godsend for people like me. I'd be happy to discuss my experience as a customer with any prospective partners.
Thanks and good luck.
Dave
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