Quote:
Originally posted by Wayne at Pelican Parts
Do you think advertising works? Have you ever bought anything because you saw it on an advertisement? It is my opinion that about 99.9% of advertising is just noise - one out of a thousand people get or react to a message.
The only thing I can think of that ever affected me was an ad for one of those mattresses where they dropped the bowling ball on it, and none of the pins on the mattress moved. I walked into the bed store, and said "I want one of those balling ball mattresses."
Can't think of much other advertising that really works for me. I have to really want something before advertising will work. All of the Jack in the Box ads, for example, don't really make me want to go to Jack's any more than usual (about once every 2 months). In magazines, newspapers? I can't remember the last time I saw an ad in the Wall Street Journal that I remember. IBM has some big ones once in a while, but these are aimed at people with much bigger budgets than I.
?????
-Wayne
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Yep. it works. Friday morn, the monitor on this machine died. The same morn, Cindy read a print ad selling a Sharp brand 17" LCD flat screen monitor for $349. So what if it was a 150 mile freeway round trip on today's gas prices? I'm reading these words, as I type them, on a 17" Sharp brand LCD monitor. Gotta admit, it looks a lot better than the old monitor. In one respect, you're right. The only time Cindy & I really pay attention to ads is when we think we "need" something. Ads in their own right don't make us feel we have the "need". But hey, I'm old...most of my buying these days is in replacement mode...no real desire to add more "stuff" to my personal inventory. Tho when we replace, we often look to upgrade. Hope this makes sense to you...