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Interesting question, coming from someone that I think has done quite a good job at advertising. The way I see it, the bbs is nothing more than a form of advertisment for Pelican, and a brilliant one at that. Every thread started is a potental sale for Pelican. From "what do I do, my clutch cable broke?" to "what kind of polish should I use on my bare aluminium rims?" Both posts would be potential sales, and the first place they should look for the product would likely be the host. The second place they would look (if at all) would likely be for price comparison purposes. If your prices are right, then the consumer will likely go back to Pelican.
I completely disagree with your assessment that advertising does not work. Your website is a proven example that advertisement is an extremely powerful tool.
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Elvis has left the building.
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