[Evans, Marv]

The only time I pay attention to any kind of advertising is when I need something, and I pretty much have on blinders to anything else. Otherwise, I just close any pop ups or banners on my computers withoug looking at them. If I'm watching the TV, I always mute the advertisements. When listening to the radio, I think about other things during comercials. If I need something, I start researching it to make a decision about what/which to buy. I think the information accompanying a product (like the items in the catalog on this website) goes a long way toward helping make a decision to buy or not.