Quote:
Originally posted by pwd72s
Yep. it works. Friday morn, the monitor on this machine died. The same morn, Cindy read a print ad selling a Sharp brand 17" LCD flat screen monitor for $349. So what if it was a 150 mile freeway round trip on today's gas prices? I'm reading these words, as I type them, on a 17" Sharp brand LCD monitor. Gotta admit, it looks a lot better than the old monitor. In one respect, you're right. The only time Cindy & I really pay attention to ads is when we think we "need" something. Ads in their own right don't make us feel we have the "need". But hey, I'm old...most of my buying these days is in replacement mode...no real desire to add more "stuff" to my personal inventory. Tho when we replace, we often look to upgrade. Hope this makes sense to you...
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Paul,
I think you just described the effectiveness of an advertising
campaign.
You didn't need a monitor until the one you had failed, but Cindy (bless her heart) knew where to find the ad that had the product you wanted and at a ok price.
You and her probabbly saw the same ad in the same place every time you looked a the newpaper (I assume it is that place in Wilsonville). They run an ad on the same days in the same places. The format is always the same. The way the items are arranged on the page are always the same. Have done so for years. As a result, they know when we are looking for something, we know where to find their ad and where in the ad to look.
So, even though you never "read" the ad, you knew where to find it and how to find what you needed.
Pretty slick, eh?