Quote:
Originally posted by bigrubberjeep
Advertising definetly works - It's the direction in which "DIRECT MARKETTING" that needs to be questioned.
For example, I would suggest a little (not flame me folks, Im trying to EARN some points) popup window for people on your forum when they first log on every day targetted at wich ever model car they have.
It is possble, you have th edata avialable, you just have to make it work for you.
I know if I saw some (wish) new momo shift knobs on sale when I log on for a week streight, by (payday) friday, I would think "You know, I better ge tthat shift knob I been wanting befor eit go's off sale"
But without the add, I would have never known and it would have never been in the back of my mind - Instead I might have baught it the following saturday as a compulsion buy for full retail at some "other" RETAIL store. Or even worst - Not buy anything because an add wasnt thrown in my face when I was titer toting the idea!
The horror Wayne!
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Not really. Wayne needs to feed his family too.
If he wants to "help" me buy, he might want to include a special of the "day/week/etc" on the top of the page. Not a popup that I will close without reading, just a spot on the page that I know will always have the promo for something I might like to buy. Because he has a varitery of audiences, the content of the spot may change depending on which forum I am at but the same one would appear for the total time period and then be changed for another one.
The hard part is monitoring how sucessful the ad is and whether it is adding business.