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Having spent my entire career in the creation and production of promotional advertising for the television and movie industries, I can tell you that good advertising really works. And bad advertising does not.
It seems pretty simple, but a lot of huge companies still don't get it.
You can thank the "focus group era" and the dawn of the mega-sized advertising agencies for 99% of the crappy ads you see.
The really creative, effective stuff is usually the product of one or two people with an understanding of both the product and the consumer who have the power to create a spot without corporate interference.
Last edited by Leader; 05-16-2004 at 10:14 AM..
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