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Wayne, famous quote "the good news is that we have done some research and have just concluded that half of our advertising budget is wasted. the bad news is that we don't know which half."
advertising definitely does work, however it serves mostly not as a stimulus to get someone to buy something, but rather as a way of pointing a potential customer that is already in need of your service in your direction. to use your example of the Jack-In-The-Box ads; these ads are not designed to convince you that you are hungry and need to "eat at Jack's" but rather to leave that little meme in your head when you are hungry (while tooling down the road) that you remember their tasty products first and are swayed to eat there instead. IOW. it's easier for them to get you into their store if you already know what's on the menu
of course there are those ads that cause customers to say "hey, that's cool. I need one of those!" and create a sale. but those are usually the exception
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