[B D]

Many of the ads you see on TV today for Coke and Nike have nothing to do with new products or gaining new customers. They are created to remind us of an emotional or personal relationship we have with the product. Nike ads enspire you to run and workout, while Coke ads show people having a good time drinking Coke. Neither ad talks about price, comfort, performance, taste, etc. These ads are made to keep their loyal customers and stop others from eating in to there marketshare.

As far as this forum it is part of the promotion for Pelican Parts. This free board encourages vistors to the Pelican site and also keeps exsisting customers comming back. Becuase of the board and tech articles users become loyal to Pelican Parts.