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Hmm, I don't really consider this forum to be advertising in the traditional sense.
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You are kidding right, Wayne?
In the past I have spent 1000s of $ in print advertising a year. 9 years ago I got involved on the Internet, first in email lists and a web site and later on the BBS side. My business has more than doubled every year since, all directly attributed to the web and 99% of that to my own BBS. I am about to pay off last year's printed ad budget. I'll never buy another inch. And it doesn't takes many inches to pay for a BBS this size.
Enjoy the ride.