Very cool commercial. Lance is superhuman. The exposure for cycling is good.
Today, I had a UPS guy tailing me to check my speed. I chucked the big ring up. I had a good tailwind, and he pulls up and yells,"35 mph!" I was stoked.
BTW, I read an article about Lance a few weeks ago. A scientist spouted off figures regarding the calories burned/base metabolic rate. A pro cyclist is around 4.5, the highest of any athlete. There are only three animals in the world with a higher figure (some obscure bird, and a few small rodents, I think). A pro cyclist burns 10k+ calories per day. Can you imagine their evening meals?