From the article (I know you guys aren't reading it
):
In fact, they are right to be scared. The liberal news media are headed for a meltdown. To be sure, even today the vast power of the liberal media cannot be underestimated. But the days of liberal spin always prevailing are coming to an end. This has nothing to do with some sinister right-wing conspiracy. Rather, the problem lies with those in the liberal news media themselves. So dismissive are they of any claim of liberal bias, no matter how well documented, that they regularly allow this bias to seep into news stories. Even when poll after poll reveals that Americans have lost confidence in the news media, the liberal media elites do not deign to cleanse their industry of the bias that plagues it.
I don't know if I can put this simply, but I'll try. I think you'll find that the "liberal bias" in the media is quite possibly a function of the liberal leaning of journalists (as Bozell states). This is not their "fault". If there is such a large percentage of liberal journalists, maybe you should ask why there aren't more conservative journalists? Most people don't become journalists to make a fortune - they do it because of other reasons. Often, one of these reasons is a social interest.
Like it or not, I'm gonna say that this social interest is stronger amongst liberals than conservatives. In other words, I'm arguing that a liberal media is self-fulfilling.
Bozell can accuse them for not presenting a balanced viewpoint all he likes. I argue it isn't their fault. I wonder if he is aware that he doesn't appear to be capable of presenting a balanced view himself? He is just as guilty as they are.
(edited for worst spelling ever)