Wired Magazine had a good article about drifting a few months back....
"In Japan, where the sport was born, drifting has evolved from a late-night teen scene to a multimillion-dollar, multimedia phenomenon that sells soft drinks and car parts and clothes. Its stars have fat sponsorships and squealing fan clubs and their own superleague called D1. But in the US, drifting is still in its infancy - something like skateboarding 30 years ago"
http://www.wired.com/wired/archive/11.10/drifting.html