Quote:
Originally posted by RickM
Does this targeted marketing backfire once the masses "get it"?
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Interesting point. My wife and I discussed this marketing strategy and this post last night, and here's what she came up with:
A month ago, we bought my wife a new Beetle Turbo, which like the Subaru and the Miata (and the Boxster) and been 'branded' as a 'gay-friendly' car.
When I mentioned that to Kim last night, her comment was, "So what? I bought my car because
I like it. It puts a smile on my face and I enjoy the car. I don't care what others have labeled it: I bought it because of what it does fore
ME." Wise she is, my wife.
And for me, that's the bottom line. As a car enthusiast, I try to not let the 'marketing lies' influence my decsisions when I buy a car. Sure, I do research when buying a car, and there's lots of marketing junk that I need to sort through when doing such research. Does marketing influence what I buy? To a certain extent it does. But what I want the car for, and my goals for it should play a more important role in my purchase than what a given car company says the car is built for.
-Z