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About the transmission, first remember that AWD transmissions take much more abuse than F or RWD transmissions due to less tire slip.
Subaru has recently replaced the 5-speed with a 6-speed on the performance models. This is similar to Porsche replacing the 901 with 915 with G50. A good driver could make the old gearbox last just fine, but the bad drivers gave it a bad rep. The 6-speed is an amazing, world class transmission. Short throws, precise, notchy engagement, lockout reverse, and it'll hold 400+ horsepower.
If you haven't driven an STI, you really should. The capabilities of the drivetrain are stunning, and ALL in the direction of performance. With three true limited slip differentials (none of the pansy-assed ABS sensor braking fake-differential effects) this car puts 300HP to work as efficiently as 150HP in most cars.
Phoenix, as to your original question--Subaru seems to be patterning their approach to the mass market the same way Audi did with their "S" cars. The new Legacy will combine luxury with performance like Audi did with the S4 and S6. Of course, the rest of the line will sell better from the Halo, like Audi's dull A4 and A6.
The U.S. is about the only place on earth where Subaru is not known as a performance brand.
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