[Jeff Higgins]

Fines just don't mean anything in pro sports anymore. Fining a NASCAR driver ten grand would be like fining me a buck. Not much of a deterent to bad behaviour. I say fine 'em in a way that hurts. Take points away. Make 'em sit out the next race. Either that, or let 'em cuss away. That would put NASCAR on late night TV and take away their audience base - families. I'm no puritan by any means, but I don't like to be surprised by this kind of stuff in venues where I should be able to reasonably expect to bring my family. I would rather have to go bit out of my way to find it. It's more fun that way anyway.