Jeff,
We do the same here. Its not a big deal, we just send stuff across and do not make waves about it. The thing is, most of us remember when we were in a different place in the world, wearing a uniform and receiving something from "home" made a big difference.
CC is correct about going to the VFW (we do it at the American Legion) and they will direct anyone interested in supporting our troops of the various options. Just received my latest "penpal" email who is the brother of a lady I am helping in the flying world. Am mentoring his sister who is just starting out in the industry. He flies a F-16 in Iraq and is looking for contact with home and a few words of advise from someone who has been there before.
Was on a flight yesterday and went back and chatted with the boss after we got up in cruise. Asked him how he was doing on money and he smiled and asked what I needed. I told him I needed nothing, that he takes very good care of us already.
Handed him a write-up on the "injured Marine Semper Fi" care organization.
http://www.bavf.org/shaft/041025.htm He quickly read it and asked about it. The parents and wives of injured Marines often do not have the funds to be able to afford hotels, rental cars and food when going to see their son/husband after they return from Afgan/Iraq and are placed in a hospital to recover, and this organization helps them.
I told him that the holidays were coming up and that they could use some help. He gave me $1000 in rental car vouchers and is donating enough hotel points to keep them in rooms for the parents and wives for a month or so.
This will never make the press... its just not needed. We want to help, not pubilcity.
JoeA