[concentric]

Shaun:

Here's a short crack:


G9 Girl strives to create a viable and self-supporting online business through the expansion of community. In addition to providing our core business of efficient online retailing of clothing and accessories, we are dedicated to creating an online G9 Girl community: an environment where customers can talk about G9 Girl products, topics of related interest, and share personal experiences. This model expands personal participation in and self-expression around the core brand and creates additional opportunities for referral marketing, traditionally one of the strongest and most efficient methods of sales creation.

JCM

EDIT: This needs serious fleshing out, but I'm about to head into a meeting, so I'll drop it here.