Quote:
Originally posted by LubeMaster77
Had a roomate in Boston, guy was working on his doc at Sloan (he is now a prof at Chapel Hill NC), his paper dis was on the new product development model at DEC - typucal tech flaw, they design according to the engineers whims and pay little or no attention to what the customer really wants/needs or can apply. They aren't cursed, just arrogant and narrow minded.
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This condition is know as "Marketing Myopia". There is a classic article about this written by Theodore Levitt in early 60's I believe. Standard litterature for most bussines students
