Very interesting technology. But for what application would these tires be used?
I suspect that the flexible spokes would prevent the tire/wheel from being a track wheel due to sloppier handling.
And I think the tire/wheel wouldn't be very effective in the snow.
As others have alluded, I suspect they will find a place with the 'Bling Bling' crowd.
For me, air is still cheaper than flexible spokes.
-Z-man.