[M.D. Holloway]

Fear and Loathing was great in many ways - for one, it is a great exercise in getting into the very beast you are trying to understand and write about. A whole marketing concept was born of it - not to say HST would be cool with that but it meant that the suits would have to crawl down from the tower and live in the trenches in order to understand. He did a great job and I am not even sure he ever wanted to have that impact - thats is a stuff of icons.