Quote:
Originally posted by gaijindabe
What I am saying is that standards of ugly and beauty play no part in this. 1000 likely car/truck/van/suv buyers are wired up like Pavlov's dog and every desire and insecurity is mined like a Wyoming open pit. That these vehicles are a mirror of us as a society is the most frightening thing..
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I think manufacturers know better about car design than consumers, but it's the consumer that's going to either accept or reject the design - regardless of the validity of the design.
Manufacturers have to do a balancing act between what is a "good" design versus what the consumer will/might purchase. Advertising plays a large part in the manufacturer's arsenal of getting people to accept their products - the mind game you mention.
While design and engineering are not mutually exclusive, design, as in body styling, can't be quantified. However, quality can be. I'm wondering whether the domestics are capable of catching up in this regard?
Stressing marketing over sound design is the philosophy that has GM and Ford gradually losing market share to the imports 1-1.5% every year.
Sherwood