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This has got to be one of the stupidest marketing campaigns I've ever seen.
Are they trying to target the squids? The deep urban, "respect" seeking crack dealer? Is there a rap soundtrack to this? *That* crowd won't warm up to this bike until the Chaparrals of this world start hawking cheap Chinese crap to "customize" it....
They really need a guy in shorts, a T-shirt, Oakley shades, and of course, a backwards baseball hat riding this....maybe a ho' in a thong on the back.
(Man, I can't shake that image ;-) )
Mike
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