Lee, we're a thing.
Here is a rough skeleton of our first event, the product of brainstorming with prospective interns. As you can see, we have a LOT of work in front of us. What do you think?
Summary
Hosted at the Natick Mall in Natick Mass., the G9Girl “Day of Fashion” is an activity filled day that celebrates the genius within every girl aged 9 to 13. It is based on a model-for-a-day motif, but will include something for every girl, from fashion-focused to community-service oriented and everything in between. Set up like as though you are gaining entry to an amusement park, girls will first register and receive a passport which will be stamped at each station by G9Girl tour guides. Completed passports will be entered into a contest with prizes.
Activities or Stations
∑ Model interviews and audition, end-of-the-day announcement of call-back finalists
∑ Rate these fashion designs
∑ Contest: Create your own fashion designs and corresponding genius slogan
∑ Professional photographer
∑ Performances which may include local dance groups, girl bands, singers/karaoke, a talent
∑ On-the-sport photographer: sell pics?
∑ Fashion show
∑ Learn about/get involved in our new e-zine
∑ Learn about getting involved in our community service events
∑ G9Girl Council, Trend Scouts
∑ Makeup: proper application to achieve a “natural look,” Avon may host
∑ Smoothie/nutrition (may need a health license to do any kind of food prep)
∑ Trivia game
∑ Design your own t-shirt (crafts)
∑ Design your own charms (crafts)
∑ Quiz
∑ Talent showcase
Audience Development
∑ Area schools: Boston, MetroWest, Southshore, North to NH
∑ Boys and Girls Clubs
∑ Girl Scouts
∑ Town pools
∑ School newsletters
∑ Chat rooms
∑ Local sports teams, i.e. Newton girls soccer
∑
PR: radio, print, TV
o Mailing, follow-up with phone
o Message: day of fashion
o Message: make a difference
o Message: tons of cool things to do
Staffing
Pre-Event
∑ Event Planner
∑ Model search coordinator
∑ Talent coordinator
∑
PR & audience development
Event
∑ Greeter: registration and passport
∑ Model photographer
∑ On-the-sport photographer
∑ Model audition interviewers
∑ DJ-MC
∑ Make-up: Avon reps, Laurie Davis
∑ Sales
∑ Trend Scout, Council, Community Service interviewer
∑ Changing room manager
∑ Station managers
Merchandise
∑ Apparel, purses, stationary
∑ Racks, shelves, cashbox, CC slips
Miscellaneous
∑ Waivers
∑ Registration forms
∑ Passports
∑ Market research questionnaire
∑ Giveaways:
o Bobble head magnet
o Something with participant’s picture on it
Post event Follow-up
∑
PR campaign
∑ Video news release