[LeeH]

Shaun,

You have obviously put some serious time and effort into this! Here are some thoughts, observations, and questions. I'm guessing you've probably at least considered or answered most of them, but maybe there's something new.

How long will this take? Minutes? Hours? All day? Could it be billed as a summer camp type event? As a parent I'd be wondering if I had to hang around or can/should I go home and come back later. If the idea is to leave the girls, then who is responsible for them? What happens if mom or dad takes off then the girls wander the mall instead of participating in the activities? Do you have any liability?

Ages 9-13 - I understand the focus is tweens. Is there a way to market to this group without specifically creating age boundries? Are you going to send an 8 or 14 year old away if they want to participate?

"Day of Fashion" - My wife would avoid taking our daughter to an event billed as a "Day of Fashion." It's the "F" word that would turn her off. It's certainly an accurate description, but does it keep with the spirit of the company and it's mission to promote the "fashion" aspect vs. the positive young girl image. And maybe my wife's in the minority, but "Join G9Girl to celebrate the genius in every girl," and she's there. "Join G9Girl for a day of fashion" and she's not.

"Completed passports will be entered..." Can the passport be customized to reflect the G9Girl characters? In other words, don't require participation in every event. Let the participants choose different events (they're individuals, right?), but suggest that if you attended A, B, and C then you're a lot like Violet. Did you choose B, C, and E? Hey, that's what Isabel chose! Create a tie in to the characters.

Minimize the competition. I don't think the 10th place team should get a trophy in soccer, but this isn't soccer. Any time there's a winner, there's a loser - maybe lots of losers. Is it worth having 99 unhappy girls in order to glorify 1?

Craig's List might be a good way to do some marketing for the event. Craig's List is getting a huge amount of traffic. It's geographically specific and FREE!

The devil is in the detail on something like this. I hope you pull it off. Seems like it has the potential to really jump-start the company's image.